Campus Central

Campus Central is a conceptual summer program held in Valencia’s Central Park, developed as an initiative by the Valencia City Council to create a visual identity for a summer camp aimed at teenagers aged 12–17. The project focused on developing a complete visual identity system and translating it across both print and digital platforms. Working alongside Marta Barragán, I was responsible for the visual design and user interface design, while Sofía Cabrera and Lucía Rabaneda led the development and implementation of the website. We created a vibrant and flexible brand identity designed to connect with a young audience through bold graphics, playful layouts, and a dynamic visual language inspired by summer activities and outdoor experiences. The shapes where inspired by the shape of the park itself while the colors where inspired by the main elements of the park: Water, Light and Nature. The system was applied across a range of deliverables, including event posters, an informational brochure, and an interactive responsive website. For the digital experience, we designed the website's structure, user flows, and visual interface, ensuring an engaging and accessible experience across desktop and mobile devices. The goal was to create a cohesive ecosystem where branding and interface design worked together to communicate the energy, inclusivity, and community-driven spirit of the program. May 2025 — Visual Identity & UI Design with Marta Barragán. Development by Sofía Cabrera and Lucía Rabaneda.